White Rabbit
Overview
"Birthdays" is a user-centered design solution that addresses the common problem of individuals struggling with remembering birthdays and finding appropriate gifts for their loved ones. Through user research, the issue of forgetting birthdays, the difficulty of remembering personal interests and the uncertainty of gift-giving were identified as key pain points. The goal of this project was to design an application that facilitates the tracking of birthdays, the logging and learning of personal interests, the sending of personalized messages, and the ability to make informed decisions regarding gift-giving.
Project Overview
Teaming up with a cutting-edge startup, I tackled a unique challenge: helping venue owners curate their events for a more controlled and unforgettable experience. Inspired by both the startup's vision and iconic references like "Alice in Wonderland's" white rabbit and "The Matrix," I designed an app that blends simplicity, gamification, and a dash of intrigue.
Problem & Solution:
My mission was to address a significant pain point for venue owners—lack of control over event attendees, limited insights into consumer behavior, and the desire to attract new attendees. I created an app that empowers venue owners while gamifying the event experience for attendees.
Roles (In Depth)
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Crafting Unique Brand Identity: Drawing inspiration from the captivating allure of "Alice in Wonderland's" white rabbit and the immersive world of "The Matrix," I designed a journey akin to following the white rabbit into a realm of excitement. This overarching theme played a pivotal role in shaping the app's visual identity and resonating with users. I single-handedly crafted the app's entire design ecosystem by designing the UX, UI, color palette, logo, typography, and more. This comprehensive approach guaranteed a coherent and engaging user experience throughout the app.
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Strategic Design Thinking: To create an engaging experience, I strategically decided to gamify the app. By crafting an innovative navigation system, I facilitated event viewing, ticket acquisition, and management while maintaining a super simple design. This departure from traditional navigation bars allowed me to infuse a design reminiscent of arcade games and the iconic computer aesthetics from "The Matrix." The neon color palette set against a dark background was deliberately chosen to align with the energetic party atmosphere. Moreover, my decision to directly launch the app in dark mode not only contributed to the captivating user experience but also optimized the startup's roadmap by saving valuable time and resources.
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Seamless User Experience Architect: Guided by the startup's desire for a simple design, I took a holistic approach to the user experience. Crafting a navigation system, site map, and user flows, I ensured a seamless journey for attendees from event exploration to interactions with venue staff. The startup's specific feature requirements, such as event viewing, ticket acquisition, ticket viewing, and profile pictures for bouncer verification, became focal points.
Product
App Intro
Inspired by the enchanting concept of "Alice in Wonderland's" white rabbit and the captivating aesthetics of "The Matrix," this application redefines the manner in which users engage with events and parties. Users are introduced to a realm where attending exclusive gatherings is characterized by effortless access and intriguing experiences. The app enables seamless navigation through an interface that evokes the nostalgic essence of arcade games and the mesmerizing visuals reminiscent of "The Matrix." This interface features a striking interplay of neon colors set against a dark backdrop, creating an ambiance that harmoniously complements the dynamic atmosphere of parties. Whether users are exploring events, procuring tickets, or managing their party experiences, the app harmonizes simplicity with innovation, delivering a distinctive fusion of user-friendly design and gamified engagement.
White Rabbit serves as a gateway to exclusive events, valuable insights, and a journey that promises an array of delightful surprises.
App Features
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Exclusive Access and User Verification
Upon downloading the app, users are greeted by a discreet rabbit icon. By tapping on it, an access code entry box appears. However, the access code is only granted to those invited by existing members, subject to moderator approval. This ensures the app remains exclusive to its community. -
Personalized Profile and Identity Security
Once inside, users encounter an empty page with their unique ID displayed in the upper right corner and the white rabbit icon in the lower right corner. Tapping on the icon leads to their profile page, showcasing their photo, name, phone, and email. To maintain identity security, users can update their photos a week before an event, with the app comparing old and new images for authenticity. -
Curated Event Invitations
Not all users receive the same event invitations. Misbehavior may result in losing event privileges. When an invite arrives, it appears on the home page as an unopened envelope with event details masked. Only by opening the invite can users unveil essential information. -
Progressive Revelation of Event Details
Opening the invite transforms the envelope into an opened one, revealing basic event details on the home screen. Clicking the icon or details leads to an in-depth event page with rules, event insights, capacity, maps, and ticket purchasing options. -
Seamless Ticket Management
Purchasing a ticket clears the invite from the screen while replacing it with a ticket icon on the top left corner. This icon contains a QR code for event entry. Users can also access event details from this icon. -
Gifts and Rewards System
Users can receive special gifts from moderators, such as friend-invite opportunities or discounts/free tickets. Collected gifts are displayed in the top right corner and can be used up or activated, enhancing the event experience. -
Intuitive In-App Notifications
The app utilizes overlays and the rabbit icon for notifications. Overlays communicate updates like new invites, and the rabbit employs a text box for reminders. Tapping the rabbit opens a messaging overlay, facilitating user inquiries.
Conclusion
An Initial Modern Approach
At the outset of the Party Wonderland Experience app project, I embraced a super modern design ethos. With a pristine white background, vibrant colors, and clean geometric shapes, the initial design was functional. However, it lacked the mysterious allure and engaging dynamism the startup's vision demanded.
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Inspiration from Narratives
Drawing inspiration from "Alice in Wonderland's" white rabbit and the captivating aesthetics of "The Matrix," I reevaluated the design direction. Recognizing the need for a profound shift, I embarked on a transformational journey to align the design with the startup's compelling vision. Undergoing a radical shift, the design transitioned into an imaginative wonderland. Embracing an arcade-like aesthetic, I adorned the interface with neon colors against a dark backdrop. This change infused the app with the enigmatic charm, captivating engagement, and sense of adventure that the startup's concept demanded.
Design as an Iterative Evolution
This project exemplifies the dynamic nature of design—a process of exploration, iteration, and convergence. From the initial modern concept to the arcade-inspired wonderland, the design reflects an ongoing dialogue between creativity and purpose. As the project concludes, the Party Wonderland Experience app stands as a testament to the transformative power of design to elevate user experiences in unprecedented ways.